PRIVACY POLICY

Last Updated: [16th August 2026]

Aerial Beats ("we", "us" or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website (https://www.aerialbeats.co.uk/) or participate in our aerial circus classes, workshops and youth camps.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Aerial Beats LTD is the data controller responsible for your personal data.

1. The Personal Data We Collect About You

We may collect, use, store and transfer different kinds of personal data depending on your interaction with us:

  • Contact & Identity Data: Full name, date of birth, email address, telephone number, and emergency contact details (name and phone number).

  • Special Category Data (Health Data): Physical health conditions, medical history, injuries, pregnancy status or disabilities relevant to your safe participation in aerial circus activities (collected via our Health & Liability Forms).

  • Children’s Data: Full name, age, medical conditions and parent/guardian contact details for participants under the age of 18.

  • Financial & Transaction Data: Payment details (processed securely via our third-party booking and payment processors; we do not store full credit card details on our own servers).

  • Technical & Usage Data: IP address, browser type, pages visited and interaction data collected automatically via cookies when you browse our website.

  • Media Data: Photos or videos taken during classes, workshops, or showcases (only collected and used with your explicit prior consent).

2. How We Collect Your Personal Data

We collect personal data through:

  1. Direct Interaction: When you book a class, fill out a contact form, complete a Health & Liability Form, sign up for our newsletter or correspond with us by phone or email.

  2. Automated Technologies: As you interact with our website, non-essential cookies and analytics tools may collect technical data (subject to your cookie preferences).

  3. Third-Party Platforms: Booking platforms, embedded forms and payment processors used to facilitate class schedules and payments.

3. How We Use Your Personal Data & Our Legal Basis

We only use your personal data when the law allows us to. Under UK GDPR, the primary lawful bases we rely on are:

  • Booking & Class Management

    • Data Types Collected: Contact, Identity and Financial Data.

    • Lawful Basis: Contractual Necessity - Required to register you for classes, send booking confirmations and process payments.

  • Safety, Medical & Emergency Protocols

    • Data Types Collected: Emergency Contacts and Health Data (Special Category Data).

    • Lawful Basis: Explicit Consent (Article 9 UK GDPR) and Vital Interests - Needed to adapt aerial instruction safely and handle medical emergencies.

  • Youth Class Registration

    • Data Types Collected: Child Identity, Parent/Guardian Contact Details and Health Data.

    • Lawful Basis: Parental Consent and Contractual Necessity - Required to register minors and maintain child safety standards.

  • Marketing Communications

    • Data Types Collected: Contact Details (Email and Phone Number).

    • Lawful Basis: Consent (if you explicitly opt in) or Legitimate Interest - Used to notify existing clients about relevant class updates or schedules.

  • Website Operation & Performance

    • Data Types Collected: Technical and Usage Data (such as IP addresses and device info).

    • Lawful Basis: Consent - Managed via our website cookie preferences banner

4. Special Category Data (Health Data)

Because aerial circus involves physical exertion and working at height, collecting health information is essential for your safety and the safety of our instructors.

Under Article 9 of the UK GDPR, medical information is classified as Special Category Data. By completing our Health & Liability Form, you provide your explicit consent for us to process this data solely to assess your suitability for classes and adapt instruction safely. You may withdraw consent at any time, though this may impact your ability to participate in classes.

5. Sharing Your Personal Data

We do not sell, rent or trade your personal data to third parties. We may share your data with trusted service providers who assist us in running our business:

  • Third-Party Class Booking Platforms & Payment Processors (e.g. Stripe, Acuity and Squarespace Payments).

  • Digital Form Processors used for securing digital waivers and health forms (e.g. Jotform).

  • Professional Advisers or Emergency Services if required for medical emergencies or legal obligations.

All third-party service providers are required to respect the security of your personal data and to treat it in accordance with UK law.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying legal, accounting or insurance reporting requirements.

  • Health & Liability Forms: Retained for the duration of your active participation plus a period required by our insurance providers (typically 7 years for adults, or until a minor reaches age 21/25).

  • Marketing Data: Retained until you unsubscribe or request deletion.

7. Your Legal Rights Under UK GDPR

Under UK data protection law, you have rights including:

  • Right of Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request correction of incomplete or inaccurate data.

  • Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where there is no good reason for us to continue processing it (subject to legal retention requirements).

  • Right to Withdraw Consent: Where we rely on consent (e.g. marketing or photo permissions), you can withdraw consent at any time.

  • Right to Object / Restrict Processing: Object to or limit how we process your data in certain circumstances.

To exercise any of these rights, please contact us at info@aerialbeats.co.uk.

8. Cookies

Our website uses cookies to distinguish you from other users and enhance your experience. You can manage your cookie preferences at any time using our website’s cookie settings banner.

9. How to Contact Us & Make a Complaint

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

  • Email: info@aerialbeats.co.uk

  • Phone: 07568 569079

  • Postal Address: Aerial Beats, Unit 26, Mandale Business Park, Wallsend Road, North Shields, NE29 7FN

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us first.